Life of PYKE

PYKE’s history starts with a visit from Erwin in the States. The supermarkets were full of seltzers and this aroused Erwin’s curiosity. He bought some seltzers from all the brands and went to taste them. He was enthusiastic, he thought it was a fantastic alternative to beer, wine, and mixed drinks. Once back in the Netherlands, Erwin waited for this hype to come to the Netherlands. Seltzer-less months passed and Erwin decided to take matters into his own hands. Together with Gydon, they began to brew for days and nights to see if they could make seltzer themselves.

Fun fact: Erwin and Gydon have been friends since primary school.

They began to believe more and more in their hard seltzer. It was bound to be a success. But they needed more hands. Erwin and Gydon wanted to share this kind of success with only one group of people, their friends! High school friends, to be more precise.

Hard Seltzer. Hard what? That was more or less the first reaction of all the PYKE colleagues when Erwin called with the question: Are you in for a new adventure? After a 5-minute phone call and a few conversations with employers later, everyone stood on the doorstep of PYKE HQ full of enthusiasm. And here we are, with our own freshly brewed hard seltzer in our hands.

We are ready to conquer the world and reach the top together with you.

The PYKE way

The common way

We start with the purest mineral water in Europe

Start with a base of sparkling water

We add the right ingredients

Pyke is then brewed over several weeks

Add a distilate, such as vodka

Alcohol, bubbles and a brewed flavour arise

PYKE is blended and crafted to perfection

Finish with aromas

This is how we make

The freshly brewed Hard Seltzer we all know as PYKE

This is how to make

Sparkling water with aromas

The PYKE way

We start with the purest mineral water in Europe

We add the right ingredients

Pyke is then brewed over several weeks

Alcohol, bubbles and a brewed flavour arise

PYKE is blended and crafted to perfection

This is how we make

The freshly brewed Hard Seltzer we all know as PYKE

The common way

Start with a base of sparkling water

Add a distilate, such as vodka

Finish with aromas

This is how to make

Sparkling water with aromas

THE PYKE MAKERS

Meet the smart-asses who helped bring PYKE to life.

Erwin Douwes

Chief Executive Officer

Gydon Amitai

Chief Creative Officer

Anne Koren

Chief Communications Officer

Anna Setorg

Chief Legal Officer

Koen Thoolen

Chief Strategic Officer

Amine Zammoury

Chief Representative Officer

Frank van den Broek

Chief Fixing Officer

Boris Coelman

Account Manager

How do you like your PYKE?

#GETPYKED @PYKESELTZER #HARDSELTZER @PYKESELTZER #FRESHLYBREWED