Life of PYKE
PYKE’s history starts with a visit from Erwin in the States. The supermarkets were full of seltzers and this aroused Erwin’s curiosity. He bought some seltzers from all the brands and went to taste them. He was enthusiastic, he thought it was a fantastic alternative to beer, wine, and mixed drinks. Once back in the Netherlands, Erwin waited for this hype to come to the Netherlands. Seltzer-less months passed and Erwin decided to take matters into his own hands. Together with Gydon, they began to brew for days and nights to see if they could make seltzer themselves.
Fun fact: Erwin and Gydon have been friends since primary school.
They began to believe more and more in their hard seltzer. It was bound to be a success. But they needed more hands. Erwin and Gydon wanted to share this kind of success with only one group of people, their friends! High school friends, to be more precise.
Hard Seltzer. Hard what? That was more or less the first reaction of all the PYKE colleagues when Erwin called with the question: Are you in for a new adventure? After a 5-minute phone call and a few conversations with employers later, everyone stood on the doorstep of PYKE HQ full of enthusiasm. And here we are, with our own freshly brewed hard seltzer in our hands.
We are ready to conquer the world and reach the top together with you.
The PYKE way
The common way
We start with the purest mineral water in Europe
Start with a base of sparkling water
We add the right ingredients
Pyke is then brewed over several weeks
Add a distilate, such as vodka
Alcohol, bubbles and a brewed flavour arise
PYKE is blended and crafted to perfection
Finish with aromas
This is how we make
The freshly brewed Hard Seltzer we all know as PYKE
This is how to make
Sparkling water with aromas
The PYKE way
We start with the purest mineral water in Europe
We add the right ingredients
Pyke is then brewed over several weeks
Alcohol, bubbles and a brewed flavour arise
PYKE is blended and crafted to perfection
This is how we make
The freshly brewed Hard Seltzer we all know as PYKE
The common way
Start with a base of sparkling water
Add a distilate, such as vodka
Finish with aromas
This is how to make
Sparkling water with aromas
THE PYKE MAKERS
Meet the smart-asses who helped bring PYKE to life.

Erwin Douwes
Chief Executive Officer

Gydon Amitai
Chief Creative Officer

Anne Koren
Chief Communications Officer

Anna Setorg
Chief Legal Officer

Koen Thoolen
Chief Strategic Officer

Amine Zammoury
Chief Representative Officer

Frank van den Broek
Chief Fixing Officer

Boris Coelman
Account Manager









How do you like your PYKE?
#GETPYKED @PYKESELTZER #HARDSELTZER @PYKESELTZER #FRESHLYBREWED